Following the release of “Levii's Jeans” – a beloved track from Beyoncé’s’ Cowboy Carter, we partnered with Beyoncé to reimagine Levi’s Americana past through the lens of culture’s most beloved visionary.
First up: a fresh take on the 1985 film “Launderette.”
Next, a new vision for the 1991 classic ad “Pool Hall.”
In Chapter 3, a reimagination of “Refrigerator” circa 1988.
This campaign is an ode to where we’ve been, a denim legacy made new, and a reminder that sometimes it takes looking back to move culture forward.
(More to come….)
Director: Melina Matsoukas
Cinematographer: Marcell Rév
Photographer: Mason Poole
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Dolby Atmos goes beyond the ordinary listening experience and puts you inside the song in a spatial way, revealing every detail of the music with unparalleled clarity and depth.
In Dolby’s first consumer-facing campaign, we stepped inside the minds of today’s top musicians, Lizzo, Post Malone, Coldplay, and J Balvin to get a closer look at what fuels their creativity.
The films were directed by 21-year-old director Karena Evans, who took home ‘Best Director’ at the 2018 Much Music Video Awards, ‘Director of the Year’ at the 2019 BET Awards and the 2018 BET Hip-Hop Awards, as well as ‘Video of the Year’ at the 2018 BET Awards for Drake’s ‘God’s Plan,’ all within one year of our films' release.
The campaign launched during the American Music Awards, just minutes before Lizzo gave a live performance on stage at the event in Dolby Atmos.
Since its founding, the Levi’s brand has been rocked by the originals, makers and doers who have been moving their world forward in the pursuit of better.
To celebrate this spirit of doing, our team created a campaign alongside director Omar Jones that shines a light on the ones who get off the sidelines and leave the spectator life behind. The films were all set to Kaytranada’s unreleased track “Drip Sweat.”
We captured plenty of BTS content specifically tailored for social, creating a uniquely 360 campaign that invited others to take the floor.
* Made in partnership with Luke Roloff & Ben Shaffery *
Photographer: Danilo Parra
Over the past few years, the world of work has flipped upside down, from how people work, to where they work, to what they expect at work.
So we partnered with Indeed to launch a new global brand campaign, The World Can Work Better.
We worked with director Ian Pons Jewell to bring ten films to life that introduce our new statement of optimism and belief that when the people looking for better work connect with the people offering it, the world works better for everyone.
ADWEEK Best Super Bowl Ads on TelevisaUnivision 2024
Webby’s Anthem Awards:
GOLD 🏆 Best Business Strategy
SILVER🥈Best Corporate Social Responsibility
It started with a little song called "Levii's Jeans."
Within hours of her releasing a track list for Cowboy Carter, we changed the official name of Levi’s Instagram handle to mimic the double i spelling of her song title.
The following day, when the album officially dropped, we posted a carousel of ass-ets in celebration of curves, the beehive, and that queen-approved Levii’s fit.
As some of the links below prove,
the internet loved it.
Photographer: Amanda Burton
This campaign went live when the dating world was at peek scariness. In fact, 42% of singles reported feeling like love was lost. Between eggplant emojis and getting ghosted on every app, there was hardly any room for real, authentic connection.
Let's Make Love is a pretend podcast where Rebel Wilson calls BS on the dumpster fire of modern dating. In each episode she calls out a different common problem, and leaves us with a little sprig of hope.
These films were directed by director and comedian Neal Brennan shortly after the release of his successful Netflix special "3 mics."
To celebrate the launch of World of Warcraft’s newest installment “Shadowlands,” we created a social fellowship chain of famous folks from around the globe all inviting each other into the world of WOW with gargantuan Horns of Gathering.
The chain played out on Instagram, starting with Stranger Things’ Finn Wolfhard and ending 14 friends later with mega streamer TimTheTatman.
Shortlist: Best Video Campaign - Webby Awards
Winner: Instagram Video - Shorty Awards
In their first ever brand campaign, we partnered with longtime fan of the brand Jennifer Aniston and a few of today’s favorite influencers to remind the world that wellness starts within.
20 years after its 1999 debut, we worked with Skate legend Greg Hunt and Jackass creator Jeff Tremaine to reintroduce Tony Hawk Pro Skater 1 + 2 to a whole new generation of skaters.
The internet said it best: “Levi’s is the official uniform for the Cowboy Carter tour.” So when it came time to design official Beyoncé x Levi’s collab merch, we started by reimagining our graphic logo tee.
Continuing our campaign mission of reimagining the past, we launched our new tee by taking a 1950s print ad from our archives and bringing it into modern day with purposeful updates. If you look closely, you’ll find plenty of campaign easter eggs, and of course, Beyoncé herself.
For decades, Levi’s has outfitted the change makers.
In partnership with Vogue and GQ following our 2024 campaign "The Floor is Yours," we tapped creatives who are moving their industries forward.
We heard from Rwandan dancer and award-winning choreographer Sherrie Silver, South African stylist Bee Diamondhead, drag artist Tayce Komi, musician Sabrina Fuentes, and poet Sophia Thakur.
"What can I do better? What can I better myself in? If you're not asking yourself these questions, you're not going to progress."
We took this 100 year old California candy company back to a special place in California’s history, the soda fountain. Here, you can take a seat at the counter, have a chat with the server behind the bar, and enjoy a little something sweet. (Just like at every See’s store!)
When you’re eating Tillamook, every delicious, cheesy, creamy bite is the result of all the care Tillamook puts in, plus all the care you put in. In this campaign, we helped people see how it all adds up to “holy crap, that’s good.”
We shined a light on the cringe-worthy moment of purchase justification to encourage shoppers to stop settling, and get the thing they really want on eBay.
In order to get people to chose Tillamook for their Super Bowl Sunday parties, we threw the best, cheesiest party of all time: a shoppable music video set to the tune of a cheese-ified “Celebration” by Kool and the Gang.
The music video included plenty of purchasable cheddar merch like cheddar cargo pants, koozies, and a purse designed to hold a single slice of cheddar.
Beauty tips often get passed around our internet and through our conversations with friends like a game of telephone. In this campaign, we celebrate the many shades of beauty, and the one place you can go to get everything you need.
eBay has always been the top online destination for one-of-a-kind pieces you can’t find anywhere else.
We kicked off the holiday season with a film that reminded shoppers that whatever’s happening this season, it’s happening on eBay.
As part of the Be Good to Each Other campaign, we partnered with some talented artists, animators and makers to create snackable (heh) content for the launch of the Sous Vide Egg Bites, Flat White, Cascara Latte, and Butterscotch Latte.
Starbucks has provided full tuition to 6,535 college students, helped over 8,000 US veterans and military spouses find work, and supported over 301,506 ethically-sourced farms. We made this film to let the public know how much good is happening, and to thank them for all of their help.
Webby Awards: 2017 Corporate Social Responsibility Campaigns
For the launch of the holiday red cups, we created a teaser film reminding the world of the previous year’s red cup controversy. Days later, we released a launch film celebrating the new designs created by 13 female designers from all around the world.
Here's what people had to say:
