Here’s the sad truth: only 6% of sports science focuses on women. Gatorade is on a mission to change that.
So at the Met Gala, a moment obsessed with how women’s bodies look, we shifted the focus to how they work.
On fashion’s biggest night out, co chair Venus Williams made more than just a fashion statement.
Each outfit told its own story, but together, they told the plan.
The launch film featured powerful female athletes like Venus, A’ja Wilson, and 4x Olympic gold medalist Sydney McLaughlin-Levrone, representing the needs of all women throughout different life stages.
And the research? It was already in the works, quietly changing the game for women one study at a time.
Watch this space, this is just the beginning.
Designers:
Swarovski
Pucci
Partow
Herbert Levine
AnOnlyChild
Stylist:
Ronald Burton
Press:
VOGUE
PEOPLE
GOOD MORNING AMERICA
E NEWS
WHO WHAT WEAR
ABC NEWS
Following the release of “Levii's Jeans” – a beloved track from Beyoncé’s’ Cowboy Carter, we partnered with Beyoncé to reimagine Levi’s Americana past through the lens of culture’s most beloved visionary.
First up: a fresh take on the 1985 film “Launderette.”
Next, a new vision for the 1991 classic ad “Pool Hall.”
In Chapter 3, a reimagination of “Refrigerator” circa 1988.
The final chapter? One seamless cut, stitched from all three films, now in the right order with a few surprises.
As our last trick, Levi’s and Beyoncé released a special line of Cowboy Carter tour denim, designed with the beyhive in mind.
This campaign is an ode to where we’ve been, a denim legacy made new, and a reminder that sometimes it takes looking back to move culture forward.
Director: Melina Matsoukas
Cinematographer: Marcell Rév
Photographer: Mason Poole
CHAPTER 1:
CHAPTER 2:
CHAPTER 3:
CHAPTER 4:
AWARDS
Clios Silver: Fashion & Beauty 🥈
Effies Silver: Fashion and Accessories 🥈
One Show: Merit Award 🥉
Cannes Shortlist: Entertainment Lions for Music — Partnerships with Music Talent
All eyes are on the WNBA. But one thing hasn’t kept up.
Only 6% of sports science research focuses on women.
So we used All Stars Weekend to get that number up.
What started at the Met Gala with Venus Williams continued all throughout Chicago with Candace Parker, Caitlin Clark, Paige Bueckers, and A’ja Wilson.
We filled the town with OOH outlining the problem and partnered with Hoopbus to bring a real change-driving activation to the masses.
Rather than letting culture come to us, we went to them, literally driving the bus to places where community was gathered.
What did change on the ground look like? Real people. Handing out real shirts. Driving real Gatorade GSSI Lab app downloads, where the public could take a simple survey that contributes to real sports science research.
Watch this space, the work continues until the gap is closed.
Dolby Atmos goes beyond the ordinary listening experience and puts you inside the song in a spatial way, revealing every detail of the music with unparalleled clarity and depth.
In Dolby’s first consumer-facing campaign, we stepped inside the minds of today’s top musicians, Lizzo, Post Malone, Coldplay, and J Balvin to get a closer look at what fuels their creativity.
The films were directed by 21-year-old director Karena Evans, who took home ‘Best Director’ at the 2018 Much Music Video Awards, ‘Director of the Year’ at the 2019 BET Awards and the 2018 BET Hip-Hop Awards, as well as ‘Video of the Year’ at the 2018 BET Awards for Drake’s ‘God’s Plan,’ all within one year of our films' release.
The campaign launched during the American Music Awards, just minutes before Lizzo gave a live performance on stage at the event in Dolby Atmos.
Since its founding, the Levi’s brand has been rocked by the originals, makers and doers who have been moving their world forward in the pursuit of better.
To celebrate this spirit of doing, our team created a campaign alongside director Omar Jones that shines a light on the ones who get off the sidelines and leave the spectator life behind. The films were all set to Kaytranada’s unreleased track “Drip Sweat.”
We captured plenty of BTS content specifically tailored for social, creating a uniquely 360 campaign that invited others to take the floor.
* Made in partnership with Luke Roloff & Ben Shaffery *
Photographer: Danilo Parra
When you own a small business, it’s not enough to be great at what you do. You have to be great at telling people about it, too.
In their biggest campaign yet, we helped Constant Contact rebrand as an AI-driven, human-led small business partner that can take you from prompt to progress.
They take the guesswork out of marketing and do the hard part for you, so you can focus on what you love. Even if, no, ESPECIALLY if, what you love is slinging mullets.
DIRECTOR:
Dorian & Daniel
EDITOR:
Jojo King
PRESS:
Over the past few years, the world of work has flipped upside down, from how people work, to where they work, to what they expect at work.
So we partnered with Indeed to launch a new global brand campaign, The World Can Work Better.
We worked with director Ian Pons Jewell to bring ten films to life that introduce our new statement of optimism and belief that when the people looking for better work connect with the people offering it, the world works better for everyone.
ADWEEK Best Super Bowl Ads on TelevisaUnivision 2024
Webby’s Anthem Awards:
GOLD 🏆 Best Business Strategy
SILVER🥈Best Corporate Social Responsibility
This campaign went live when the dating world was at peek scariness. In fact, 42% of singles reported feeling like love was lost. Between eggplant emojis and getting ghosted on every app, there was hardly any room for real, authentic connection.
Let's Make Love is a pretend podcast where Rebel Wilson calls BS on the dumpster fire of modern dating. In each episode she calls out a different common problem, and leaves us with a little sprig of hope.
These films were directed by director and comedian Neal Brennan shortly after the release of his successful Netflix special "3 mics."
To celebrate the launch of World of Warcraft’s newest installment “Shadowlands,” we created a social fellowship chain of famous folks from around the globe all inviting each other into the world of WOW with gargantuan Horns of Gathering.
The chain played out on Instagram, starting with Stranger Things’ Finn Wolfhard and ending 14 friends later with mega streamer TimTheTatman.
Shortlist: Best Video Campaign - Webby Awards
Winner: Instagram Video - Shorty Awards
In their first ever brand campaign, we partnered with longtime fan of the brand Jennifer Aniston and a few of today’s favorite influencers to remind the world that wellness starts within.
It started with a little song called "Levii's Jeans."
Within hours of her releasing a track list for Cowboy Carter, we changed the official name of Levi’s Instagram handle to mimic the double i spelling of her song title.
The following day, when the album officially dropped, we posted a carousel of ass-ets in celebration of curves, the beehive, and that queen-approved Levii’s fit.
As some of the links below prove,
the internet loved it.
Photographer: Amanda Burton
20 years after its 1999 debut, we worked with Skate legend Greg Hunt and Jackass creator Jeff Tremaine to reintroduce Tony Hawk Pro Skater 1 + 2 to a whole new generation of skaters.
The internet said it best: “Levi’s is the official uniform for the Cowboy Carter tour.” So when it came time to design official Beyoncé x Levi’s collab merch, we started by reimagining our graphic logo tee.
Continuing our campaign mission of reimagining the past, we launched our new tee by taking a 1950s print ad from our archives and bringing it into modern day with purposeful updates. If you look closely, you’ll find plenty of campaign easter eggs, and of course, Beyoncé herself.
We took this 100 year old California candy company back to a special place in California’s history, the soda fountain. Here, you can take a seat at the counter, have a chat with the server behind the bar, and enjoy a little something sweet. (Just like at every See’s store!)
When you’re eating Tillamook, every delicious, cheesy, creamy bite is the result of all the care Tillamook puts in, plus all the care you put in. In this campaign, we helped people see how it all adds up to “holy crap, that’s good.”
We shined a light on the cringe-worthy moment of purchase justification to encourage shoppers to stop settling, and get the thing they really want on eBay.
In order to get people to chose Tillamook for their Super Bowl Sunday parties, we threw the best, cheesiest party of all time: a shoppable music video set to the tune of a cheese-ified “Celebration” by Kool and the Gang.
The music video included plenty of purchasable cheddar merch like cheddar cargo pants, koozies, and a purse designed to hold a single slice of cheddar.
